Google Ads enhanced conversions now fire from your checkout, every date in your CRM follows your timezone, and you can serve Apple Pay from your own domain.

Google Ads enhanced conversions and promotion tracking

• Enhanced conversions now fire from your checkout via gtag set user_data, improving ad attribution accuracy without extra integration work

• Purchase events carry coupon codes and per-line discount allocation in GA4, so your ad platform sees which promotions drive revenue

• The promotion code applied to an order is visible on the order details page

Dates in your timezone

• Set your timezone from your profile page, and every date in your CRM (orders, customers, subscriptions, promotions, stores) displays in it

• Analytics filters default to your account timezone, so reports match your business day

Apple Pay on your own domain

• Register your own domain for Apple Pay directly from your dashboard: the domain-association file is served per-merchant, with no manual file hosting required

• Account managers can also deregister Apple Pay domains on your behalf

Also this week

• Studio: every component has a first-class shadow control, and a raw CSS code mode lets you paste custom shadow values directly

• Storefront pages load faster: product thumbnails route through the image optimizer, and the page skeleton pre-bakes real text instead of placeholders

• Multi-currency Adyen merchants: charges now auto-route to the merchant account that settles the charge currency, reducing FX friction

• Custom-platform carts: updateCart in the headless SDK now sends line items, so carts from non-Shopify/WooCommerce platforms attach correctly at checkout

• Native checkout plugin updated to 4.2.2: the thank-you Purchase event carries the coupon code

• Node SDK 3.4.0: per-merchant markup configuration and on-demand tpas.payout()

• Currency snapshot defaults are applied on write, preventing edge-case pricing errors on multi-currency products